Individuals should go to Cape Town and the Western Cape as a whole to experience the "deep sense of culture and heritage" on offer.
This is according to Alan Winde, Western Cape tourism minister and his comments may inspire people to go on South Africa holidays.
He noted the people of the country are "its biggest asset", while September – which is Tourism Month in the area – will give them an opportunity to "showcase just how unique our people and culture makes us as a travel destination".
Calvyn Gilfellan, chief executive officer of Cape Town Routes Unlimited, noted travellers bring "immense value" to the province.
There are many destinations of note in Cape Town, including Table Mountain, Kirstenbosch National Botanical Garden and the lighthouses that pepper the coastline.
Alternatively, visitors can go for a hike in the Cederberg Wilderness Area – which stretches to Pakhuis Pass at Clanwilliam in the north from the Middelberg Pass at Citrusdal.