Table Mountain cable cars adopt fresh new look

Holidays to South Africa can be enjoyed the most via a trip up the iconic Table Mountain in Cape Town, and this journey has taken on a fresh new look.

Sponsored by American multinational finance giants VISA, the cable cars are now embellished by images of the unique flora and fauna this beautiful region of South Africa possesses.

The World Heritage Site at Table Mountain has recently been awarded the enviable title of one of the New Seven Wonders of Nature and this accolade has been celebrated even further via the new stylish artwork.

Joining the Amazon, Halong Bay, Iguaza Falls, Jeju Island, Komodo Island and Puerto Princesa Underground River on the illustrious list, the latest artwork is a celebration of the 1,470 species of plant life found at the landmark.

Managing director of the Table Mountain Aerial Cableway Company, Sabine Lehmann said “We love this new look that celebrates the natural beauty of Table Mountain – and our visitors love it too.”

The new design is all part of VISA’s global advertising campaign – ‘VISA takes you places’, aiming to expand the company’s influence on foreign shores.

And who can blame VISA selecting Table Mountain for their operations, with the landmark dating back approximately 260 million years and with the upper cableway station standing a mighty 1067 metres above sea level, spectacular views across Cape Town can be observed.

Head of marketing for VISA Africa, Felipe Burgaz said “We are excited to be introducing the new cable car design that honours both the beauty of this tourist attraction and the surrounding flora and fauna.”

In operation for over 80 years, the Table Mountain cable cars are one of Cape Town’s top tourist destinations and it is estimated that over 21 million people have embarked on the ascent to the summit of the mountain during this time.