As more people tighten their purse strings this year, South Africa holidays could prove to be a budget option.
According to Euromonitor's travel predictions for 2012, South Africa is a cost-effective long-haul travel option for many British tourists, while Namibia is popular for price-driven adventure travellers.
South Africa is also benefiting from being one of the world's fastest-growing MICE (Meetings, Incentive Travel, Conventions and Exhibitions) destinations, the report noted.
The country's infrastructure was successfully showed off at the FIFA World Cup, most notably in Cape Town and Johannesburg, and now tourists and business travellers are heading to the country for events as well as adventure and safaris.
Another trend in which South Africa is taking advantage of is volunteer travel. According to Euromonitor, this alternative type of holiday will continue to grow in 2012 as new programmes are offered to ethical tourists.
Volunteer travel can mean anything from interacting and helping disadvantaged children in South African townships to working on a nature reserve in conservation projects and saving endangered wildlife.