It seems anyone booking their Kenya holidays this week will not be alone, as the end of February is the "peak time" for consumers to seek out the best value-for-money deals for this year's travel.
And with the additional bank holidays this year thanks to the Queen's Diamond Jubilee, Brits could be taking advantage by taking some extra time off.
Given that many will be taking more than one holiday this year, now is also the ideal time to sort out multi-trip travel insurance, which could provide better value-for-money than single policies, according to comparethemarket.com, a price comparison site.
Andrew Stocks, director at the website, said: "Annual travel insurance gives holidaymakers that extra peace of mind.
"The range of policies on comparethemarket.com also provides the option to cover winter sports, business trips, cruises and backpacking."
Research from MoneySupermarket.com shows over half (58 per cent) forget to sort out cover when they book their trip, but this problem could be solved with a multi-trip policy.