This is according to figures from the east African country’s ministry of tourism, which revealed a six per cent increase in the number of British holidaymakers in the first quarter of this year compared to the same period in 2011.
Kenya has 41 key tourism markets, with a rise in tourist numbers being recorded in 16 of these areas. Among the nation’s key attractions are its abundance of wildlife, world-renowned coastline and traditional Swahili culture.
Brits have long been drawn to safari holidays in Kenya thanks to the English-speaking county’s status as a former colony, but the same figures also revealed an increase in the number of arrivals from the US and Italy.
Meanwhile, Kenya’s tourism ministry also announced that Nairobi’s Jomo Kenyatta International Airport had enjoyed an 8.8 per cent rise in the number of arrivals compared to the first quarter of 2011, with more holidaymakers landing there than Mombasa’s Moi International Airport.
Dan Mwazo, Kenya’s tourism minister, said his government had been working hard to promote the country’s image as it prepares for a general election early next year, with the private companies doing their bit to attract holidaymakers.
Kenya Airways, for example, recently launched flights to New Delhi, its 57th destination, to make the country more accessible to Indian tourists.
In 2010, over one million people visited Kenya, which represented a 15 per cent increase from the figure recorded for 2009.