Holidays to Kenya may be spent in the nation’s North Rift region and the area has experienced greater numbers of visitors travelling there after the prevalence of an ambush marketing campaign, according to North Rift Tourism Officer, Richard Cheruiyot.
Of course, Africa’s Great Rift Valley runs through Kenya amongst other nations and the valley consists of a series of highlands and volcanoes – some still active that make for a dramatic landscape.
Despite this, tourism officers have had to actively pursue marketing efforts in a region that is described as having “potential”.
Cheruiyot said “North Rift is a jewel that is not yet exploited to its full potential. We have realised that it is only through consistent marketing that we can open up the site and sounds of this region to the rest of the world.”
Ever since a tourism expo that was conducted by the Kenya Tourism Board (KTB) in November last year, the organisation claims that their offices have received a large number of inquiries from both national and international tourism sector investors.
The Rift Valley town of Iten recently received a high class hotel which is also expected to attract greater numbers of visitors to the region.
This hotel has been fully accommodated since December and the implementation of the 40 billion Kenyan shilling Sergoit Wildlife Resort Centre in the Uasin Gishu district is also anticipated to supplement greater levels of tourism in the Rift Valley province.
Kenya is of course synonymous with holidays to the coastal resort of Mombasa or the capital Nairobi but with these latest developments in the North Rift, perhaps it won’t be too long before this region becomes a stellar destination in its own right.