Holidays to Kenya are set to prove even more appealing if the findings from the recent International Tourism Bourse (ITB) held in Berlin are anything to go by with the Kenya Tourism Board (KTB) winning the award for creativity employed in the design process of their exhibition booth.
Winning the gong is a big deal for Kenya’s tourism industry with the ITB representing the world’s biggest travel fair and Kenya followed up winning the creativity award by finishing second in Africa behind Burundi in the best African destination award stakes too.
Reasons why officials and onlookers were so impressed by the little snippet of Kenya located in Berlin included the fact that the KTB didn’t simply preach about what visitors can expect once they get to the east African nation but authentic materials were actually incorporated in the design of the booth while hosts treated exhibition visitors to the Dawa cocktail all on site.
Treating visitors like they were already on holiday, managing director of the KTB, Muriithi Ndegwa was delighted to explain “We are honoured to note that our marketing initiatives are already being recognised.”
The ITB comprised a mighty 12,000 exhibition booths further enhancing the prestige of Kenya’s creativity exploits and judges at the event had a specific set of criteria to adhere to in order to rank each destination with booth construction, information content, service quality, friendliness and special effects representing each distinct category.
Receiving the latest accolade represents no fluke for the KTB who have enjoyed previous successes in the global tourism industry as recently as this year having already claimed best safari destination 2013.