Already a popular tourist destination, holidays to Kenya could be set for an even further boost in the near future after the Kenya Tourism Board (KTB) won the bid to host this year’s illustrious World Travel Awards’ (WTA) Africa region event.
Taking place in October, the event aims to celebrate the efforts and achievements of the tourism industry with successful nominees receiving lucrative efforts to maintain and even improve the quality of products on offer, hence continuing the individual nations’ appeal as a revered and critically acclaimed destination for travellers.
The KTB already negotiates significant prestige in the travel industry having won Africa’s Leading Tourism Board last year at the event they will indeed be hosting in late 2013.
KTB managing director, Muriithi Ndegwa couldn’t hide his excitement at the announcement, stating “That WTA has chosen Kenya for the African region ceremony as part of the world grand tour, is an endorsement of the country as a preferred tourism destination in the world.”
Of course, Kenya boasts an incredible array of attractions to fulfil the itinerary of inbound travellers given her sheer versatility. Inland, the Maasai Mara National Reserve plays host to a spectacular annual wildebeest migration while the marine parks and multicultural essence of Mombasa on the Indian Ocean coast makes for an entirely different environment altogether.
President of the WTA, Graham E. Cooke confirmed that tourism is ‘contributing 12 per cent’ to Kenya’s GDP thus reinforcing the significance and importance of the WTA hosting and what it could do for the nation in the coming years.
With safaris, mountain hikes and plentiful marine life at her disposal, Kenya is well placed to continue with her stellar reputation worldwide.