Kenya to boast ‘diversified tourism’ in UK exhibition

The Kenya Tourism Board (KTB) is set to showcase its ‘diversified tourism’ market in a three-day long World Travel Market (WTM) exhibition in the UK today.

Holidays to Kenya are set to prove more lucrative than ever before as the KTB are set to advise 50 industry leaders in tourism about their country of outstanding beauty.

With Britain representing Kenya’s top source market, the KTB are campaigning to maintain this prosperous alliance and reassure international guests that improved security can allow for an enjoyable holiday in the nation.

There were concerns that the neighbouring Somali region still provided a potent kidnapping threat but Kenya has been playing a central role in reducing any such incidences.

British arrivals to the country numbered 203,290 last year representing a 16.8 per cent improvement on the 2010 statistics which totalled 174,051 entrances.

Acting Managing Director of the board Jacinta Nzioka-Mbithi said “the tourism industry is very dynamic and this being the premium fair provides us with an opportunity to showcase Kenya as a preferred tourism destination.

“We will be attending the exhibition with our new title as the best tourism board in Africa following the recent voting of KTB as Africa’s leading Tourism Board 2012, positively propelling the country’s image globally as a tourism destination,” Nzioka-Mbithi said.

Kenya’s Indian Ocean beach resorts have been described as the backbone to the country’s aspiring tourism industry and with game lodges and safaris also on offer in Kenya there is a wide variety of things to do for a number of tastes.

Travel barriers such as taxation and visa restrictions are set to be challenged during the WTM exhibition.