Kenya is a "land of endless potential" for people who want to experience wildlife.
Angie Sloan, Kenya Tourist Board UK director, told those who are going on safari holidays to make sure they bring their camera as with 59 national parks and reserves to choose from, there will be plenty to see.
"The sheer abundance of wildlife ensures visitors will always have an amazing safari experience," she added.
As well as getting the chance to watch the Big Five game – lions, elephants, leopards, buffalo and rhinoceroses – there are various other animals to capture the imagination.
The specialist continued by saying that travellers can expect to witness different topography depending on what park they go to and so visiting more than one is advised.
According to the Kenya Wildlife Service, the geographical diversity that can be experienced in the country is due to Great Rift Valley that runs through it.