Anyone jetting off to South Africa holidays will probably be aware that flying is not normally a funny experience.
However, one domestic airline is using humour to attract customers and make its journeys more appealing.
Announcements, like "in case you have two children, choose the one you love most to help him or her first", have made Kulula South Africa's number two carrier.
"Humour has been part of Kulula from day one," Heidi Braurer, the airline's marketing chief, told the South African Press Association.
The low-cost airline was launched in 2001 and is part of Comair, the local partner of British Airways.
"With a tiny budget, we needed to be seen," added Ms Braurer. "We couldn't guarantee that we would always be cheapest."
Whether or not the humour makes a difference once in the skies, flying is a great way to get around South Africa, particularly for visitors who want to pack in as much sight-seeing as possible in a short space of time.
Kulula operates services across the country, with flights to and from the big cities like Cape Town, Johannesburg, Durban and Port Elizabeth.