Cape Town features in UK airline’s new online promotion
The YouTube video that lasts just over two minutes is billed ‘The day that Cape Town looked up’ and primarily revolves around citizens of the Mother City staring up into the sky to witness the passing by of one of British Airways’ new stellar Airbus A380 aircraft.
The video is an eclectic mix of iconic traveller pursuits within the Cape Town vicinity with Table Mountain and her cableway and the armies of penguins belonging to Boulder Beach featuring alongside warm and friendly shots of Cape Town’s diverse population.
There is an overall sense of contemporary togetherness, good spirit and unity – in a hugely historical country that of course overcame Apartheid.
This theme is reinforced through British Airways’ use of everyday South Africans at work alongside stars of sport and screen with Jean de Villiers, Eben Etzebeth and Schalk Burger of the Springboks rugby team also joining in to ‘look up’ into the Western Cape’s near perfect skies.
But it doesn’t stop there. The video also pays homage to this region of South Africa’s rich wine heritage with Burger assisting with the harvest of grapes on one of the vicinity’s numerous wine estates.
For those embarking on personalised holidays to South Africa this summer, British Airways’ new A380 craft doesn’t actually operate to Cape Town as yet, instead flying to Johannesburg.
However, Frank van der Post – managing director of brands and customer experience at British Airways – noted “We selected Cape Town for the video because Table Mountain is so iconic.”